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Abstract:High-tech fitness startup Peloton has gained a cult following of fans who are obsessed with its indoor bike. Here's what it's like to use.
Peloton announced Wednesday that it had filed for an IPO without specifying the number or price range of shares it expects to sell.
It was previously reported that an IPO deal could value the company at more than $8 billion.
Peloton has revolutionized home fitness with its high-tech indoor bike, which enables users to stream live classes from home. More recently, it launched its second product, a treadmill that costs nearly $4,000 plus a $250 delivery fee.
We got to try out the bike that launched it into popularity. Here's our step-by-step review.
Peloton has revolutionized home fitness.
Since launching in 2012, the New York-based high-tech fitness company has gained a cult following of fans who are obsessed with its core product, the indoor cycling bike. It announced Wednesday that it had filed for an IPO without specifying the number or price range of shares it expects to sell.
It was previously reported that an IPO deal could value the company at more than $8 billion. Peloton has grown a fan base in a relatively short period of time and has been referred to as “the Apple of fitness.”
It's a buzz that even the company's CEO, John Foley, says he wasn't expecting.
“I was totally surprised by it,” Foley told Business Insider's Avery Hartmans in an interview at the Consumer Electronics Show in January 2018.
“When I started Peloton with my cofounders, I saw clear as day what it was going to look like and how it was going to work — the technology, the hardware, the software, the business model,” he said. “I saw everything except the community. The community has blown me away.”
In February 2018, it unveiled its newest product, a treadmill that costs over $4,000.
But, we also wanted to try the $1,995 product (plus a $250 delivery fee) that made Peloton popular in the first place. Here's our step-by-step review of the Peloton bike:
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