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Abstract:Pier 1 has fallen behind its competitor, but it still offers a better home goods shopping experience than Target. We compared them both.
Pier 1 Imports is a top home-decor retailer — but it's falling behind competitors like Target and Amazon.
After sales plummeted last quarter, the company announced it would close 57 stores by its 2020 fiscal year.
We visited Pier 1 Imports and Target — a key competitor — to see for ourselves which store does home-goods shopping better. Despite its struggles, Pier 1 Imports was the clear winner.
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Pier 1 Imports might be sinking in terms of sales, but the home-goods retailer still has much to offer in terms of quality.
In June, the company reported a 15.5% drop in sales in its quarterly results. In the past 5 years, the company's stock has lost more than 95% of its value and the chain announced it would increase its 45 store closures to 57 by the end of its 2020 fiscal year.
According to critics, Pier 1 Imports is failing to meaningfully distinguish itself from its competitors. Analysts have attributed the company's steady decline to overwhelming store environments and out-of-style merchandise that doesn't find favor in the eyes of customers.
We compared Pier 1 Imports and Target to see which store offered the better home-goods experience. Though Pier 1 Imports was focused on huge sales and the amount of merchandise was indeed overwhelming, Target left much to be desired in terms of variety and design.
Here's what we saw:
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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