OpenPayd Onboards Daniel Belda as Its New Head of Product Strategy

Belda will preside over the ongoing improvement of its services

and will build new fintech propositions for its wide range of clients.

Recently announced in a press release shared with Finance Magnates, Daniel Belda, a veteran executive with at least twenty years of experience from the financial industry, has been recruited by OpenPayd, a global payments and banking-as-a-service platform, as its new Head of Product Strategy.

In the new role, Belda will determine the go-to-market approach for OpenPayds embedded finance and BaaS product suite. Additionally, he will preside over the ongoing improvement of its services and build new fintech propositions for its wide range of clients.

A Look Back at Beldas Vocation

Prior to the announcement, Belda was the Founder / Consultant for FirePit Payments . Located in Amsterdam, he provided bespoke fintech consultancy services. These services were centred around value proposition development, strategy and product innovation, according to his LinkedIn profile.

Earlier on, he served Ekata as its Director of Market Strategy of Payments for ten months.

Before that, he freelanced for Yolt. First, he spent over a year as a Payments Expert. After working fifteen months on a project developing Yolt's e-Money account and associated debit card, he became the Expansion Lead where he helped define and execute Yolt's ambitious expansion and growth strategies.

Previously, Worldpay benefitted from his experience for around four and a half years. Originally, he joined as a Senior Product Manager of LatAm. After just over a year, Worldpay promoted him to Strategy Director. From there, he progressed to VP of Strategy and managed the Global eCom Business Unit strategy team overseeing the execution of all projects. Then, he reached the position of VP of Digital Content and Gaming. This required leading the cross-functional team responsible for setting the value proposition strategy, among other duties.

Also, GlobalCollect took advantage of his skill set for just over four years. He began as a Product Manager of Bank Based Products. Then, he became the Product Manager of Alternative Payments for another sixteen months. Finally, he was appointed Senior Payments Manager where he was in charge of establishing new strategic relationships with payments processing organizations.

Moreover, he spent almost eight years at Swets Information Services. His most recent role there was Innovation and Development Manager where he spent two successful years. Prior to this promotion, he had taken on two other roles being Product Manager of Access Services and Product Manager of Online Content.

Payments Are Changing

During his vocation, Belda has acquired a deep understanding of the global e-commerce payments landscape. This appointment comes as OpenPayd pushes ahead with its ambitious plan that will see its rapid expansion intensify during 2022, which Belda will help achieve.

Commenting on the announcement Belda said: “Payments are changing - from the methods to the companies facilitating them and embedded finance is the driving force behind this change. Through the OpenPayd platform, businesses are able to bring these embedded finance capabilities to life. I‘m excited to be on this journey with them, overseeing the work of our product team and supporting OpenPayd’s significant growth around the world.”