FIFA Inks Sponsorship Deal with Crypto.com for World Cup 2022

The cryptocurrency trading platform will be an exclusive partner of FIFA.

The sponsorship will give Crypto.com significant brand awareness.

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FIFA World Cup is one of the biggest sporting events across the world. With massive viewership, the event is a perfect fit for global companies to increase their brand awareness. According to the digital asset services provider, the sponsorship deal with FIFA for the upcoming World Cup will boost its brand exposure.

“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA‘s global platform of football,” said Kay Madati, FIFA’s Chief Commercial Officer. “We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

Founded in 2016, Crypto.com currently has more than 10 million customers around the world. In addition, the company has over 4,000 employees in different regions worldwide.

Sports Sponsorship

The presence of Crypto.com in global sports is nothing new. In 2021, the cryptocurrency trading platform partnered with some of the leading names in global sports, including UFC, PSG and Philadelphia 76ers. While the company has already increased its global presence, the partnership with FIFA will drive its brand awareness in new markets.

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Kris Marszalek, the Co-Founder and Chief Executive Officer of Crypto.com. “Through our partnership with FIFA, we continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”