Mattel unveils BTS dolls to mixed response from K-Pop fans

Image copyrightGetty ImagesImage caption

BTS performing in 2018

US toymaker Mattel has unveiled a collection of BTS dolls and it is fair to say the response has been mixed.

Fans of the K-Pop super group have set the internet aflame with fevered discussion of the South Korean boy band's miniature effigies.

Since the first images of the dolls were released on Monday, the online army of BTS fans have propelled the toymaker's name into the top global Twitter trends.

And while much of the reaction has been supportive, more than a few are less than happy with what they have seen.

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Skip Twitter post by @Mattel

MIC Drop, ARMY! ？For the first time ever, we're thrilled to show you the line of #BTSxMattel fashion dolls! Take a look at V, SUGA, Jin, Jung Kook, RM, Jimin and j-hope as dolls inspired by the Idol music video! ？#BTSDollsOfficial @BigHitEnt pic.twitter.com/0fd1XpLVFF

— Mattel (@Mattel) March 26, 2019

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End of Twitter post by @Mattel

Mattel had been teasing the dolls' release for weeks, but their introduction to the world left some a little underwhelmed.

Skip Twitter post by @MeikoYamaguchi_

That's it. That's the tweet. pic.twitter.com/dxvHyFyNCt

— ？안지 & 윤기？솝？ (@MeikoYamaguchi_) March 26, 2019

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End of Twitter post by @MeikoYamaguchi_

And the reaction memes kept on coming.

Image copyright@keebbssss

Most complaints seemed to centre around the dolls' hair.

Skip Twitter post by @Bklaht_Yani

They actually look alike. Mattel did a very good job on the faces in my opinion. The facer are very detailed im impressed.

But, honestly the HAIR...

They reuined it with the hair. pic.twitter.com/zvfT2PuYCE

— Yani？ (@Bklaht_Yani) March 26, 2019

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End of Twitter post by @Bklaht_Yani

Others were remarkably concerned with the boy band's bottom line, keen to discourage criticism and avoid putting off “future investors”.

Skip Twitter post by @FENTYCHIM

Send positive comments under Mattel's tweet. We need to support these endorsements so that BTS get more. We don't want ppl deterred from buying the dolls or future investors put off from a possible collaboration. #BTSxMattel #BTS #BTSDollsOfficial

— DrunkGia™？️‍？ (@FENTYCHIM) March 26, 2019

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End of Twitter post by @FENTYCHIM

Many fans simply felt the criticism was rude.

Skip Twitter post by @jessst0691

Fam, please dont be rude in the comments of Mattels tweets. Whether you appreciate it or not, please show some respect! Please ？

— Rosaline-BTS-MOTS: Persona (@jessst0691) March 26, 2019

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End of Twitter post by @jessst0691

While some compared them favourably to another high-profile boy band doll partnership.

Skip Twitter post by @soojinstoenails

#BtsXMattel #BTSDollsOfficial

I mean... theyre better than the one direction dolls at least... pic.twitter.com/qDo2kYd1Uo

— suru☽ orbit (@soojinstoenails) March 26, 2019

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End of Twitter post by @soojinstoenails

Mattel's collaboration with BTS was announced in January.

“BTS is a pop-culture music phenomenon that transcends age, culture and language,” Sejal Shah Miller, Mattel's senior vice president and global brand manager, said.

“Through this partnership, Mattel will offer a new way for millions across the world to engage with the band.”

There's certainly been plenty of engagement online.