An Exclusive Interview with Exness during the 2021 EA WORLD CUP First Global Trading Championship

The 2021 EA WORLD CUP First Global Trading Championship held by WikiFX is about to come to an end. With the rapid development of forex market, there are more and more forex broker. It is getting harder for broker to take advantages over other competitors. How can individual stand out among all brokers and gain the attraction of oversea market？ This is the question that every broker needs to think about. As one of our gold sponsors for the 2021 EA WORLD CUP First Global Trading Championship, Exness provides the contestants with great technical supports and excellent platform services. This is impossible to make this competition great without the contribution of Exness.

As a company with many top regulatory licenses in recent years, Exness has grown rapidly, which depends on not only luck, but also on the influence of the unique service and company culture. In order to let people know more about Exness,WikiFX sincerely invited Kerry Gan, the Commercial Director of Exness Asia, to answer some of the most important questions from investors.

Exness – Interview Q&A

1. Exness has a number of top regulatory licenses and advantages in many aspects. In recent years, the company has grown in strength and influence. Founded in 2008, Exness offers a wide range of financial products to traders. Can you talk about some milestone achievements of Exness in recent years？

Exness was founded in 2008 by a group of engineers with a passion for science. Building on the cornerstones of science and ethics, Exness enhances the trading experience of traders worldwide with an “algorithm-led product” approach and ethical business practices.

From the beginning, Exness' mission has been to create an “honest and trustworthy brokerage” and we continue to use this as our guiding principle in every aspect of our business, from offering products and trading conditions to providing customer service support to our clients.

In 2009, we were the first in the brokerage industry to launch an instant withdrawal service to make it easier for our clients to withdraw their funds. We then began exploring ways to make our website more accessible to traders around the world. In 2011, we began localizing our website to provide multiple languages, starting with Chinese. By 2012, we were able to do business in 18 languages.

In 2013, we moved our headquarters to Cyprus and offered nearly 30 payment methods. In 2014, we removed the minimum deposit requirement for standard accounts and conducted our first financial audit in partnership with Deloitte. In 2018, we launched our own web and mobile trading terminal. In 2019, we further optimized our trading environment by introducing new account types and more stocks and indices.

Exness is one of the top brokers in the world with over $1 trillion trading volume and nearly 300,000 active clients.

2. As one of the top brokers, what special focus dose Exness have on user experience？ Do you regularly collect feedback from traders？ Are there some timely adjustments and optimizations？

Exness is essentially a customer-focused company. Everything we do, the way we operate, and the various products we design and develop are all designed to give our clients a better experience. With algorithm-led product development, we create a smooth trading environment that allows traders to focus on market opportunities and protect themselves from market threats such as price inefficiencies, especially during periods of high volatility.

We conduct ongoing market research to collect valuable information about our products and the industry. We maintain long-term and strong relationships with our partners, who provide us with feedback, comments and ideas, either directly or indirectly through relevant networks. Finally, our customer service team also provides us with input or tells us which areas need to be optimized based on the feedback they receive from our customers.

3. As one of the most influential brokers in the industry, what potential opportunities does Exness see in the online investment？ And why？

Overall, trading is on the rise. The spread of technology and the Internet has lowered the cost of investing and made it easier to invest. Anyone with a smartphone and Internet connection can easily open an account and start trading.

Brokers everywhere have lowered their minimum deposit requirements to very low levels, even down to zero, and traders can easily trade with any amount. As a financial technology company, Exness is always looking for ways to optimize processes and improve the experience. As mobile trading is a major trend at the moment and is not likely to die down any time soon, we are now very much focused on the in-depth development of related mobile products.

As far as financial markets are concerned, one area that has been growing at a rapid pace recently and shows no signs of slowing down is cryptocurrency. Governments, financial regulators and major related institutions around the world are racing to find ways to create a legal framework for cryptocurrencies. Investors no longer see cryptocurrencies as a flash-in-the-pan product, but are increasingly interested in them.

Exness now provides the trading service of several of the world's most popular cryptocurrencies and will continue to look for opportunities to earn more. Notably, we have also developed our own NFT to commemorate our $1 trillion monthly trading volume.

4. What are the biggest challenges for Exness in 2022？ What steps are Exness taking to address these challenges？

We just recently reached one of the most important milestones since our founding, $1 trillion monthly transaction volume. In the new year, we continue to maintaining the good relationship with partners and clients, grow and expand our business, and strive to reach even more milestones.

The challenge for us, as always, is to maintain our position as one of the top brokers in the world. In 2022, we plan to expand our business to more regions, while continuing to optimize our trading environment. Our company's core values of ethics and integrity, and our commitment to using science, mathematics and software development to create ideal trading conditions are the solid foundation of our growth plans, and we believe that we will be able to continue our great past and achieve new levels of success down the road.

5. In Exness' view, what changes will the online investment industry see in the next 5 to 10 years？

Customers are becoming more knowledgeable about the ins and outs of trading, the financial markets and the various services brokers offer due to being more educated. Putting technological advances and a better trading experience aside, we should and will focus on integrity and transparency. Traders are becoming more demanding and expect the brokers to conduct their business in an ethical and fair manner. Only those brokers who believe in this philosophy of transparency will survive.

Founded in 2008 and based on such values, Exness will continue conducting its business in the same manner. We have never been an innovator for the sake of innovation. We have always been a scientifically and ethically focused FinTech company, committed to providing our clients with a more advanced and smoother trading environment and conditions that enhance their trading efficiency while protecting them in volatile markets.

6. What advice would Exness proffer to traders？

Invest some time and effort in learning about the markets before investing. Trade carefully and always research and analyze both the trading opportunities you are interested in and the broker you choose. Keep a clear head when trading, always think through your decision before you make it, and never make hasty decisions out of fear or excitement, or before performing fundamental and technical analysis.

Look for brokers who focus on fairness, integrity and ethics. To help traders make informed decisions, Exness offers a wide range of tools, indicators and news for all traders. We have also developed advanced technology that protects traders from potential market threats such as delays and re-quotes, allowing them to focus on market opportunities.

Conclusion

Above is the interview with Kerry Gan who is the Commercial Director of Exness Asia. As the broker who has $1 trillion in monthly transactions, Exness shows us how reliable a big confident company really is.Due to the interview, we hope you now have a general understanding of Exness.

The 2021 EA WORLD CUP First Global Trading Championship held by WikiFX was open for registration on October 29, 2021, and officially started on November 29, 2021. WikiFX is in partnership with gold sponsoring broker Exness and other sponsoring brokers to prepare a grand prize for the inaugural EA World Cup -- a global prize pool worth $131,600. The top 3 players in the global ranking can win the WikiFX “EA World Cup” Trading Championship Trophies. All the winners will have the opportunity to be cooperative guests of WikiFX and share your success stories on the WikiFX platform with additional cash rewards every month. What if you dont get a good ranking unluckily？ No worries, for all participants, they will be granted lifetime license of EA VPS PLUS provided by WikiFX VPS.

The EA World Cup creates a fair trading environment ,which can provide a stage for each contestant to show their talents, and help the majority of investors to establish a reasonable investment concept,we hope all our contestants have a great experience during the competition.

For more information about the competition, please check out our official website (https://www.eawikifx2.com/). WikiFX offers you an authoritative platform to check the information of a broker that you are curious about. It contains details of more than 31,000 global forex brokers, which gives you a huge advantage while seeking the best forex brokers. Or you can download the WikiFX APP for free through this link (https://www.wikifx.com/en/download.html). Running well in both the Android system and IOS system, the WikiFX APP offers you the easiest and most convenient way to seek the suitable brokers.