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Abstract:TMGM, a prominent online broker, has recently formed a significant and long-term partnership with Chelsea, a highly popular English football club. The collaboration marks TMGM's first engagement with a major international football club, aiming to bring their trading expertise to Chelsea's enthusiastic fan base across the Asia Pacific region.
TMGM has recently forged a significant and long-term partnership with Chelsea, a highly popular English football club. This collaboration marks TMGM's first venture into the realm of major international football clubs.
TMGM is an online broker founded in 2013 and headquartered in Sydney, Australia. The company offers its clientele diverse trading platforms, facilitating contracts for difference (CFD) trading in forex, shares, cryptocurrencies, futures, indices, metals, and energies.
The ASIC, FMA and VFSC regulate TMGM, thus making it a highly reputable and reliable broker within the industry.
In an announcement made yesterday (Monday), Chelsea revealed the agreement on their official website, proclaiming TMGM as their Official Regional Online Forex and Trading Partner in APAC. However, the specific financial details of this partnership were not disclosed.
While TMGM has previously sponsored various sports events in the region, such as the Australian Open tennis tournament and the Association of Southeast Asian Nations (ASEAN) Football Federation Mitsubishi Electric Cup, their latest collaboration with Chelsea aims to bring their trading expertise directly to the football club's enthusiastic fan base. TMGM's Chief Commercial Officer, Nick Yang, emphasized the desire to explore synergies, create shared experiences, and leave a lasting impact through this partnership.
Chelsea also expressed their excitement about the collaboration, stating that it will enable both entities to create engaging activations, promoting brand awareness and enhancing understanding of TMGM as a forex trading provider. The partnership will also involve exclusive content, events, and experiences tailored for TMGM's clients and Chelsea's fans throughout the APAC region.
TMGM's recent alliance with Chelsea adds to the growing trend of brokerages and football clubs forming partnerships this year. For instance, AUS Global recently partnered with Real Betis, a Spanish football club. eToro, an Israel-based social trading and investment services provider, also made several deals with football clubs in the UK and the Netherlands since the beginning of the year. Furthermore, eToro expanded its horizons beyond football, partnering with the Spanish basketball club, Baskonia, and the English professional rugby union league, Premiership Rugby.
In line with industry reports, Finance Magnates notes that the online trading sector has shifted its attention from football to other niche sports. Forex and CFD brokers sponsor various sports, including racing, golf, and eSports, and support regional sports like rugby and cricket. According to estimates by industry insiders, these ventures can involve considerable costs, reaching as much as $50 million.
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