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Abstract:Apple is known as a "luxury brand" for a reason.
Apple is selling iPhones that cost more than $1,000, in line with the company's strategy to be known as a luxury brand.
But when Apple first started selling its computers, the company was regularly pricing its products in the thousands — and sometimes, at five-figure costs.
The most expensive products Apple has ever sold include not only some of its oldest desktop computers, but also some newer laptops and wearables.
Apple has always been known for its steep prices. From phones to computers, tablets to cases, if it's coming from Apple, it will probably be one of the priciest options available.
This reputation for being expensive has spawned a nickname that has become popular with critics of the company: “Apple tax.” The thinking went that customers were willing to pay more to have the famous Apple logo adorn their products.
It seemed that Apple may have been moving away from that image, when its Apple Watch and AirPods were being sold at more affordable prices. However, its newest line of iPhones cost more than $1,000, bringing back the idea that Apple is becoming a luxury brand once again.
We took a look back on some of the most expensive products that Apple has ever offered.
Nick Vega contributed to an earlier version of this report.
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