Swissquote Signs Three-Year Sponsorship Deal with UEFA

Swissquote announced on Wednesday that it has inked a partnership deal with UEFA, the European football governing body, to sponsor two leagues in the continent: UEFA Europa League and UEFA Europa Conference League.

The three-year sponsorship deal will kick off in the 2021-2022 game season.Swissquote pointed out that it has become the first online bank to partner with UEFA. Under the agreement between the two, Swissquote will receive perimeter advertising rights, along with hospitality rights at all 282 games of the UEFA Europa League and the newly founded UEFA Europa Conference League.

Additionally, Swissquote will benefit from media presence and can collaborate with UEFA on social media and online marketing channels.

“We are delighted to enter this partnership and are convinced that the strengthening of our brand in Europe will fuel our growth,” Swissquote CEO Marc Bürki said in a statement.