eToro Increases Investment Offering, Includes US Stocks and ETFs

eToros customers in the United States will be able to invest in fractional stocks.

One of the leading global social investing networks, eToro has expanded its United States offering with the addition of several new US stocks and ETFs. In addition to a wide range of crypto assets, the customers of eToro will be able to diversify their portfolios through investments in stocks and exchange-traded funds (ETFs).

While crypto assets have gained massive popularity among US-based investors, eToros recent survey of US consumers indicates that traders who start with cryptocurrencies are more likely to diversify their investment portfolios over time. According to the survey results, almost 56% of the respondents said that in addition to crypto investments, they are planning to invest in stocks and ETFs.

“For many new investors, crypto investing is a gateway to investing in stocks, and with broader access to financial education and fewer barriers to entry for first-time investors, we expect this trend to continue. As we continue to expand our offering in one of the world's most important financial markets, we look forward to empowering U.S. users to expand their investing journey on the eToro platform and interact with our social community in new ways,” Lule Demmissie, the CEO of eToro US, commented on the latest expansion.

Demmissie joined eToro as the US CEO in September 2021. She previously worked as the Managing Director of Investment Products & Digital Guidance at TD Ameritrade.

Diversification

In a press release issued by the multi-asset financial services provider, the company outlined the importance of diversification in todays global financial trading industry. eToro mentioned that its US-based clients now have the option to combine their crypto and stock investments in a single portfolio.

“The launch of stock investing in the United States empowers eToro's millions of U.S. retail investors to manage a portfolio of diversified investments that include traditional assets and crypto assets side-by-side in a single, easy-to-use mobile app or desktop interface,” the company added.