WikiFX News: In A Rugby Sponsorship Deal, Saxo Bank Takes On Harlequins FC

The Saxo branding will be shown at Harlequins' home ground, the Twickenham Stoop.

The stadium seats about 14,800 people.

With its newest sponsorship contract with the United Kingdom's professional rugby union side, Harlequin F.C., Danish broker Saxo Bank has joined the sports arena.

Saxo celebrated 30 years in the trading sector earlier this month, which prompted the sponsoring agreement. The firm was founded in 1992 and has since become a well-known name in the trade industry.

“We are happy to establish this cooperation, which we want to expand over time,” said Charles White Thomson, UK CEO of Saxo. “It's an honor to work with a rugby squad with such a rich tradition and a winning track record.”

According to the terms of the agreement, Saxo's logo will be displayed around Twickenham Stoop, the official stadium of the Harlequins. However, neither party disclosed the financial specifics of the agreement.

Harlequin FC was founded in 1866 as Hampstead Football Club and renamed Harlequin FC in 1870. The squad competes in premier rugby competitions in England and Europe and has multiple titles to its name.

Football is still the most popular sport for brokers to sponsor. Taping rugby supporters, on the other hand, has lately grown in popularity. CMC Markets has renewed its three-year contract with New Zealand's professional rugby side, the Blues. eToro, which sponsors a number of large and local football clubs, is also pushing its brand with Rugby Australia. Other organizations, including IC Markets and Tiger Brokers, have also signed agreements with rugby clubs.

Rugby, on the other hand, is a localized sport that does not get worldwide attention like football. Twickenham Stoop has a capacity of around 14,800 spectators, compared to 74,310 at Old Trafford.

All of the brokers collaborating with rugby teams want to develop their brands within a regional prospective customer base.

While Saxo does not have high-profile football partnerships like eToro, Libertex, or Plus500, the broker boosted its brand earlier with the Tour de France, the world's most prestigious bicycle competition. It also supported the Renault and Lotus Formula One team.

Meanwhile, the broker is considering going public in Amsterdam via a combination with a blank-check firm.

About Saxo Bank

Saxo Bank was founded in 1992 as a privately held enterprise. The bank's headquarters are in Copenhagen, Denmark, and it has distinguished itself as one of Europe's top retail brokerage innovators.

The bank's trade is secure because of the 10+ financial authorities, including the UK FCA. The bank is one of the world's top retail brokerage innovators, both in Europe and beyond.

Trading Platform

The trading platform provides users with access to a wide range of instruments and asset classes from across the world.

The SaxoTrader Suite is compatible with a wide range of devices and operating systems, including Windows on desktop computers. The mobile suite, known as SaxoTrader GO, is available for iOS, Android, and Blackberry devices.

For accessing its asset classes, Saxo Bank offers a one-of-a-kind and highly engaging Web trading interface. Upon loading the software, it requires a one-step login procedure.

However, for Platinum and VIP accounts, there is a more secure IP address connection for login. Though it seems sophisticated, it has an easy-to-use menu that makes navigating through it simple.

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