Amazon sold 30-cent gas to promote 'Marvelous Mrs. Maisel' but ended up creating a massive traffic jam

An Amazon promotion for “Marvelous Mrs. Maisel” created a traffic jam in Los Angeles.

The company held a #MaiselDay to promote the show, with vintage pricing around town.

Other deals included $2 manicures, $3 haircuts, 75-cent shoe shines, and $40 hotel rooms.

#MaiselDay is underway in Los Angeles as Amazon promotes the second season of its show “Marvelous Mrs. Maisel,” but the deals were so popular that police had to temporarily suspend at least one of them.

Lines for 30-cent gas — its price when the show is set — at a Chevron in Santa Monica caused such a traffic headache that police had to temporarily shut down the promotion, according to local news reports and The Verge.

Santa Monica Police suspend an Amazon Prime promotion offering gas for 30 cents a gallon. Traffic issues are the big concern. Details coming up at 11am on ABC7. #maiselday pic.twitter.com/sJHQLcDUaK

When things calmed down, police counted cars to make sure there weren't any more out-of-control lines, an Amazon representative told the Los Angeles Times.

MaiselDay participants: Entrance to the gas station is North on Cloverfield to east on Michigan Avenue. Cue line is on 24th. We cannot impede traffic on Cloverfield. Thank you!

“Is it really 30 cents？” someone can be heard shouting in the video shared by reporter John Gregory of KABC. As of 1 p.m. local time, Google Maps still showed heavy traffic on the streets near the station.

Other deals around town include $2 manicures, $3 haircuts, 75 cent shoe shines, and $40 hotel rooms.

Tweet Embed: //twitter.com/mims/statuses/1162072822329405447？ref_src=twsrc%5Etfw #MaiselDay #ilovela #pamelafinckrealestate Thank you #AmazonPrime for this amazing promotion. Filled up my tank and am ready to drove over the hill to see my client later today! ？ pic.twitter.com/GN4rCixzi3

When no promotions are involved, California averages $3.58 per gallon for gas, much higher than the national average, according to data from GasBuddy.